About Nikki

Nikki De Marchi is an Australian-Italian designer of women’s swimwear and beachwear.

Born to a surfer-boy father and fashion designer mother, Nikki grew up surfing on the east coast of Australia. She later moved to Paris, then London, where she took classes at Central Saint Martins College of Art & Design.

Part surfer girl, part gypsy, part entrepreneur, Nikki also holds an MBA from INSEAD, and founded her own swimwear brand in London in 2013. Not only do her travels inspire her collections, they lie at the heart of her creative vision and philosophy, embodied by the idea 'Have Bikini. Will Travel’.

The experience of designing and running her own brand also opened Nikki's eyes to how wasteful, exploitative, and environmentally damaging the fashion industry is.

As a fashion outsider with a background in business, Nikki believes in doing things differently and constantly challenging the status quo. That has meant moving to a "made to order" model where nothing gets made unless a customer orders it, investing in new technologies, and experimenting with new ways of doing things that can support greater transparency, sustainability and ethics in the fashion industry.

Nikki now lives in London and escapes to the beach whenever she can. She continues to surf and kite-surf, and tests all her own designs both in and out of the water.


© 2018. Nikki Bikini LTD. ALL RIGHTS RESERVED.